There is often much discussion regarding the end-users’ demand for products and services that can be mined by a B2B OEM from its Installed Base [IB], but there is little discussion of the requirements of the various owners of the IB.

Here’s a timely post by Ron Giuntini recreated from LinkedIn, where he provides a different perspective of the IB related to ownership and the lifecycle stages of ownership. Each economic sector employs most, but not all ownership business models, but almost all employ the same lifecycle stages.

So, who is indeed the customer of the OEM? It is often not only the end-user but can also be the owner of the asset.

Here are the 8 Owners of the Assets of the Installed Base of a B2B OEM and their focus of Ownership

       Image: The Lifecycle stages of the Ownership of an asset employed in the Installed Base (IB) of a B2B OEM